(Don’t) Guess My Race

An interactive web-based program that makes learning about race and diversity fun, educational and meaningful to everyday life. It has been played by hundreds of thousands of people in schools, businesses and museums throughout the country.

To learn more about corporate use of this program, please visit:

To learn more about educational use of this program, please visit:

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Who Am I? Race Awareness Game

A fun two-player guessing game designed to stimulate a productive dialogue between adults/educators and children regarding the complex and sensitive issues of race and ethnicity. Named as one of the top 100 educational products by Common Sense Media.

It is currently available in the Apple iTunes store:

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In addition to its digital products, IDS offers a variety of consulting services for corporate, government and educational institutions. Services include workshops, speaking engagements, diversity consulting and assistance incorporating digital products into programs and curricula.

Email: for more details.





Michael Baran, PhD, is a cultural anthropologist who has researched issues related to race and diversity for 20 years. He has taught courses on these subjects at Harvard University and the University of Michigan and consulted for businesses and schools around race related issues. In addition to designing interactive digital tools for advancing the public discourse on race, he is a Senior Researcher and Project Director at the FrameWorks Institute, a social-science based strategic communications think tank.



Michael Handelman has been creating educational interactive multi-media for the past 14 years. He has produced and designed over 100 products (apps, software titles, toys, video game platforms, MMOs) with combined sales of over 50 million units. Several of these products have won awards such as the Educational Toy of the Year, Children’s Technology Review All Star Award and Parents' Choice Gold Seal.


IDS is always looking for talented passionate people to join the team. We are currently searching for a part time marketing/social media intern.

Please email your CV and cover letter to: